Advisory & Development · 09
Competitive & Market Benchmarking
How you compare to the three places your guests also considered.
We visit a set of competitors you name and score them exactly as we score you. You get a clean read on where you lead, where you trail, and how far ahead the best room in your market really is.
- For
- Owners and operators positioning against a specific set of rivals.
- Starting at
- A competitive set from $12,500, rising with the number of properties visited.
What we build
- Named luxury competitive set
- Comparative LUXE scoring, like-for-like
- Market and price-value positioning
- Signature-experience differentiation
- Gap-to-best-in-class analysis
What you receive
- Comparative scorecard across the set
- Market positioning read
- Gap-to-best-in-class summary
- Board-ready positioning brief
The Independence Protocol: when we work for an owner, we never also take fees from the operator we are reviewing. Advisory and training are offered only where they cannot compromise an evaluation we have done or will do. It costs us work. It is the only way the findings are worth anything.
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